I.T x Black Sheep Resturants

A creative collaboration between ITeSHOP and Black Sheep Restaurants, designed to help couples plan the perfect dining experience for their date night. The key concept is to provide ITeSHOP members with exclusive offers and discounts at select Black Sheep Restaurants locations, allowing them to enjoy a memorable and Instagram-worthy dining experience.

The idea of this campaign is centered around the challenges that couples often face when trying to select the right restaurant for a date night. The copy acknowledges that choosing the right dining destination can be a daunting task, as it often reflects one's personal taste and style. To address this, the project offers ITeSHOP members the opportunity to dine at any Black Sheep Restaurants location, with the added benefit of free drinks, desserts, and the chance to win a HK$2,000 ITeSHOP shopping voucher, as well as a complimentary "Feast for Two" set menu.

The creative also includes fashion and styling recommendations, providing readers with "Dressing Idea" suggestions to help them look their best for the occasion. This added touch helps to make the overall experience more holistic and tailored to the needs of the couples.

The project's success is measured not only by the tangible offers and discounts, but also by the ability to create an enjoyable and Instagram-worthy date night experience for the couples, allowing them to capture and share their memories on social media.